New immersive retail media concept to open in London’s Oxford Street
A new immersive retail media concept is to open on London’s Oxford Street at the end of next month.
Spanning 435 square metres across a full street block, Future Stores will aim to blend the worlds of media, retail, and digital performance to create a hybrid retail media platform that helps brands “captivate audiences, drive impactful marketing campaigns, and generate sales”.
The space will have an “ever-changing” rota of well-known brands from a range of sectors who will be able to book the space to showcase their offerings.
Featuring state of the art LEDs covering 400 square metres of walls and ceilings, the store will also use innovative ways to capture data to provide unique customer insights to anyone hiring the space.
Ariel Haroush, founder and chair of Future Stores, said: “We looked around the globe to find the ideal location for our very first store. With a rich heritage Oxford Street and London were always top of the list.”
“As we move towards the opening in autumn, not only are we delighted to create 40 new jobs, but also look forward to changing the face of retail, through a concept that asks why the high street can’t be as dynamic as your Instagram feed – ever changing, ever engaging and that is exactly what we plan to deliver with this world first,”
