Net-a-Porter launches innovative online shopping experience
Visitors to the luxury fashion website Net-a-Porter are now able to see what fellow shoppers are adding to the baskets and wishlists in real time.
Net-a-Porter Live, the company’s new interactive shopping experience, enables visitors to buy products that others are selecting, recommend them by ‘liking’ them on Facebook or add them to their own wishlist. The company said this gives a global view of which products are popular and with whom. Shoppers remain anonymous with their purchases identified only by the product and the country of the buyer.
Natalie Massenet, Net-a-Porter chairman and founder, said: “Visitors to our offices have always been drawn to our screens showing real-time purchases, and Net-a-Porter Live is essentially a modified version of this experience. The system captures and records users’ IP addresses to give a city-level breakdown of activity, and the data can be delivered to all types of devices, from desktops to iPads.dified version of this experience.”
She continued: “While allowing our customers to see what items are being placed on wish lists and in shopping carts around the world, we are also giving them the ability to interact on a global scale. Seeing which items are being selected by other customers creates an excitement around certain products, and further to that, we expect that offering the ability to share these choices with others will turn into a powerful selling tool that will be unleashed worldwide. This is an incredibly exciting step forward and we cannot wait to see what unfolds.”
Net-a-Porter actively communicates with its customers through Facebook, YouTube, Twitter, Tumblr and the Net-a-Porter social hub: Fashion Fix. The company said the launch of Net-a-Porter Live was first stage in the brand’s progressive plans to engage and develop its own social network.
