Nectar cuts back publicity
Loyalty progamme struggles with consumer demand
September 25 2002
The newly launched Nectar loyalty programe is to cut back on advertising in an attempt to manage high consumer demand.
The scheme, which allow custmers to combine points collected by shopping at Sainsbury’s and , Debenhams as well as BP service stations and by using their Barclaycard, will drop its high profile TV and newspapers ads.
A spokeswoman for Loyalty Management UK, which runs te scheme said: “We expected 50 per cent of households to sign up in the first year of the scheme, but interest has been huge. We are well on the way to reaching that target in the first few months of the launch.”
Last week, online registration on the Nectar website was suspended after excessive demand caused the site to crash.
