Nearly one in five Christmas presents to be bought on Cyber Monday
New research has suggested that nearly one fifth of all Christmas shopping is expected to take place on Cyber Monday with 65% of people planning on taking part.
The study commissioned by Trusted Shops, the European trustmark for online shops, found that 40% of all Christmas shopping will be done online and that consumers will spend an average of £102 on Cyber Monday on 3 December.
The survey of 2,000 consumers, conducted by OnePoll, also revealed that 28% of shoppers plan to spend in excess of £100, but a number of shoppers reported they were unwilling to shop with online retailers that were not familiar or trustworthy.
“Many shoppers are struggling financially this year, but we can see expectations are still at an all time high for Cyber Monday,” said Jean-Marc Noel, co-founder and managing director of Trusted Shops. “It’s vital that retailers ensure their websites and teams are ready for what could be a record breaking day.”
Never Miss a Retail Update!Trusted Shops’ research also found that more than 26% of people said they would be spending less this Christmas compared to last year. While 60% said they would be spending the same as last year, only 11% said they planned to spend more.
In addition, 23% of those surveyed said they would never shop with an online store that they were not familiar with despite cheap offers. Another 35% said they would only shop with an online retailer that was displaying genuine online accreditation such as a trustmark.
“Good deals are not enough anymore. Consumers might be hurting, but they’re still very savvy and can be suspicious of online retailers offering deals that are too good to be true,” added Noel.
