Naked Wines launches Text for Wine service
Naked Wines, the Majestic Wine owned online crowd funded wine retailer, has launched a “Text for Wine” service.
The idea of a Naked Wines employee, the service allows Naked Wines’ 150,000 UK customers to order their case of wine by sending a text which then gets added to Naked Wines’ order system.
Majestic said there will be no additional charge for the new service which it claims is a first for the wine world.
Rowan Gormley, Majestic chief executive, said: “Access to Naked’s digital marketing skills was a clear benefit for Majestic following the acquisition, and the launch of “Text for Wine” is a fantastic demonstration of these skills in action. The fact that the idea came from an employee is testament to Naked’s strong entrepreneurial culture, which we are working on bringing across to Majestic.”
If successful in the UK, the service will then be rolled out to Naked Wines’ US and Australian operations.
Naked Wines UK managing director, Eamon FitzGerald, said: “We’re extremely proud to launch our “Text for Wine” service, which gives our customers a new, fast and simple way of ordering their favourite wines. Initial uptake has been very encouraging and it’s easy to see this service being particularly useful for busy customers who don’t have time or access to the website.”
