M&S to launch new websites in four European markets
Marks & Spencer will enter four new European markets next month as it launches localised customer websites in Germany, Spain, Austria and Belgium.
The move forms part of the retailer’s plans to trade online in ten international markets this financial year and follows the launch of websites in France and Ireland.
M&S will launch with a fully localised offer for each of the four European markets. The sites will trade in Euros and offer the preferred local language, payment and delivery options.
M&S said in statement that its products are already in demand in all four countries with online shoppers using its international delivery service. The retailer added that the localised websites will help to grow its business and increase customer engagement in the markets.
Never Miss a Retail Update!Marc Bolland, M&S chief executive, said: “This is us moving forward with our plan to transform M&S from traditional British retailer to a leading international, multi-channel retailer. M&S is a brand that’s synonymous with British quality, style and value and this move enables us to extend the reach of our brand to more new markets.”
Laura Wade-Gery, executive director, e-commerce multi-channel at M&S, added: “Entering these countries with online capabilities allows us to serve customers right across some of the biggest and fastest growing online fashion markets in Europe. Since 2008 we’ve been in dialogue with the customers who already use our international delivery service and we’ve learnt much from them. With our new sites we can provide customers with what they want – a fully localised service that enables them to shop with M&S in the way they want to.”
The new websites, which are due to launch on 19 November, will offer customers access to over 15,000 M&S products including womenswear, lingerie, menswear, kidswear, and a selection of homeware.
