Mr Porter launches sportswear site
Online menswear retailer Mr Porter is launching a new athletic and performance category called Mr Porter Sport.
The new offering will include performance gear from over 25 brands covering running, cycling, tennis, golf, training, outdoor, swimming, sailing and fitness accessories.
More than 15 new and around 10 existing brands will be introduced to Mr Porter Sport which will occupy a dedicated section on the site. New brands will include Arc’teryx, APL, Condor, Newton, 2XU, Castelli, Fizik,Brooks England, Boast, RLX, TriggerPoint, Suunto, Oakley, Matuse and Arena.
Toby Bateman, buying director at Mr Porter said: “We know that sport and fitness are integral to our customers’ interests and day-to-day lives, so beyond offering the best in men’s fashion, we want to offer our global audience the best in men’s sports apparel as well.
“In keeping with our ethos of editing only the best brands within each category, we have chosen our sport brands based primarily on their technical performance properties, but also for their style.”
The company said it will launch additional categories and brands throughout the year including ski and surf. The initial offering will cover more than 150 new products on the site.
