Mothercare sales rocket.
Success down to multi channel strategy
UK like-for-like sales in the second quarter were up 3.4 per cent, with Mothercare up 3.9 per cent and ELC up 1.9 per cent.
UK sales in the second quarter were up 37.9 per cent. Ben Gordon, Chief Executive said ‘Our multi-channel UK business has delivered a strong performance with like-for-like sales up 3.4% in the second quarter. The International franchise business is also growing rapidly with stores opened for the first time in Armenia, Belarus, Egypt, Kazakhstan, New Zealand and The Philippines in the first half, strengthening our position as a truly global parenting brand.
‘Although it is still early days, we are pleased with the progress we have made to date with the integration of the Mothercare and Early Learning Centre businesses. We have already opened 21 Early Learning Centre inserts within Mothercare stores in advance of Christmas, a trading period of increased importance for the enlarged Mothercare group.’
