Mothercare launches new website as part of digitally-led strategy
Mothercare has launched new customer website as part of its strategy to be a digitally-led, omni-channel business.
With a refreshed look and feel and new features, the site aims to make searching, browsing and purchasing both easier and quicker for customers.
The launch of the site follows significant investment by Mothercare in becoming a digitally-led business. The retailer has reported a 15% increase in UK online sales over its last financial year, and online now accounts for 40% of total UK sales. Furthermore, 84% of Mothercare’s online traffic and 60% of online sales are now from mobile.
Gary Kibble, global brand and marketing director at Mothercare, said: “Underpinning our strategy is the aim to develop Mothercare into a truly digitally-led business. The launch of a slicker, faster and more user-friendly website along with a whole host of new features, product reviews and advice, is a key aspect of this.
“Our new platform also provides us with a great foundation for future development initiatives, so we can continue to evolve and enhance our customers’ digital experience.’’
