Mothercare products to be sold in Boots stores
Mothercare has announced that Boots is to become the exclusive franchisee for its brand in the UK.
The new partnership will see Boots stores stock Mothercare branded clothing, home and travel products including pushchairs and car seats. The items will be made available online and in larger Boots stores across the UK. In addition, a number of Mothercare shop in shops will be introduced in Boots stores over time.
A limited range of Mothercare products will be available to buy online from mid next year. It is expected that a wider Mothercare product offer will be available in Boots stores from the late summer.
Mothercare said the contractual arrangements with Boots will be completed in the next quarter. The franchise will last for an intial period of five years.
The move will enable Mothercare to continue to have a high street presence after its UK business entered administration last month.
Mark Newton-Jones, chief executive of Mothercare, said: “In Boots, another much loved British heritage brand, we believe that Mothercare has found the right home in the UK. Boots is at the heart of one of the largest healthcare businesses in the world, and Mothercare will fit in as the specialist brand for parents and young children in both Boots stores and online.”
