Morrisons introduces Sensory Support Boxes to help autistic and neurodivergent shoppers
Morrisons is partnering with the National Autistic Society to introduce Sensory Support Boxes to help autistic and neurodivergent customers have a positive shopping experience in its stores.
The boxes include toys such as fidget balls, spinners and squish mats which help encourage calmness and focus.
Introduced by the retailer to mark World Autism Acceptance Month, they will be available in all of Morrisons 500 supermarkets by May.
Joseph Clark-Bland, community manager at Morrisons, said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood and we’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.
“World Autism Acceptance Month has been a key moment for Morrisons for many years, as seen with the launch of Quieter Hour in 2018, and we look forward to supporting even more customers via our new Sensory Boxes.”
