Monsoon launches customer loyalty app
High street womenswear retailer Monsoon has launched a loyalty app, the first in UK fashion retail.
Developed by retail loyalty specialist Ikano Financial Services, the app allows customers to join the Monsoon Reward Scheme or register existing accounts. It also enables them to receive alerts for generic or app-only Monsoon promotions and to use their reward card from their phones, thereby negating the need to carry a plastic card. In addition, customers are able to access their latest reward balance and locate their nearest Monsoon store within a three mile radius.
The app is free for customers to download and works across multiple smartphone platforms including iPhone, Android, Blackberry, Windows 7 and mobile web.
Joe Irons, e-commerce & multi-channel marketing director at Monsoon Accessorize explained: “As well as being convenient for customers by allowing them to manage their Reward Card on the move, the app will allow them instance access to their Reward Card balance and transactions as well as our latest exclusive offers.
Never Miss a Retail Update!“It means that they will now never be without their Reward Card, as their smartphones will now be their loyalty tokens.”
Monsoon said the loyalty app will help it to reduce operational costs for the loyalty scheme thereby enabling the retailer to invest the savings back into its customer experience.
Lindsey Ulanowsky, head of client services and marketing at Ikano, said: “As well as the savings on the production of plastic cards and the costs associated with physical direct mail, the app enables more Reward options and flexibility to both Monsoon and its customers.
“It will also increase social engagement through its links to twitter and Facebook and drive footfall via its Geo Location functionality. It should be well received, given that during our retail loyalty survey, 54 per cent of customers thought that a card on the phone was a good idea.”
