Monocle launches first travel retail store
Media brand Monocle has chosen Hong Kong International Airport for the launch its first travel retail store.
Developed in association with Paris based Lagardère Travel Retail, the shop is the first in a series of airport based outposts that the brand is planning to open. It will sell a range of books, periodicals, travel essentials and Monocle’s full range of own-brand products and travel guides.
Tyler Brûlé, editor-in-chief and chairman of Monocle, said: “The launch of this new concept at Hong Kong International Airport comes at the perfect time for our sector. Airport news and shop formats have not been keeping pace with the retail industry in general and this debut seeks to raise the game for both the print industry and customers.”
The store occupies 190 square metres at the airport which welcomes over 74 million visitors each year.
Brûlé added: “Hong Kong is already one of our most important markets both for readers and brand partnerships. In order to tailor this for the local audience, visitors and passengers connecting, we’ve developed a store that is calm, elegantly designed and stocked with good reads for the long haul, gifts for friends and clients at the other end and of course lots of accessories and fashion items for our core audience.”
Monocle also operates stores and café concepts in London, Zürich, Merano, Los Angeles, Toronto, Tokyo and Hong Kong. A new store in Milan is also in the pipeline.
