Mobile Fun launches US website
Mobile Fun, the online retailer of mobile accessories, has announced the launch of its seventh website, Mobile Fun US.
The company said the success of its European expansion and increasing orders from non-European territories had led it to launch its first website outside the European market. The new Mobile Fun US site will sell products from the retailer’s range of 7,000 mobile accessories and devices.
Richard Moore, Mobile Fun’s head of international, said: “Mobile Fun has a proven track record in successfully replicating its UK model in international territories so the US, being the biggest consumer and online retail market, was the logical next step. The US represents a great opportunity for us, putting us in a market that is larger than all of our current markets combined.”
Mobile Fun plans to expand further outside of Europe by establishing additional offices, developing new websites and appointing local country teams.
Never Miss a Retail Update!Moore explained: “With international sales already delivering over 30% of Mobile Fun’s total orders, our US launch is just one of a number of new websites we have planned over the next 12 months. Following our profitable launches in Spain, The Netherlands and Italy over the last year, we are currently setting up an office on the US East Coast and recruiting an on-the-ground team. We are also planning to launch in Australia, Canada, India, Brazil and Ireland, to name just a few countries.”
The company has appointed Blake Scott, formerly of Mishka NYC, to manage Mobile Fun US. Within his new role Scott will manage the US office, and offer localised content, marketing and customer service while establishing Mobile Fun’s proposition in the US market.
