Mitsubishi to open first-ever retail store at Intu Lakeside
Mitsubishi Motors is to take 1,281 square feet of space at the Intu Lakeside shopping centre for its first-ever retail store.
Designed by Dalziel & Pow, the new store concept will feature the car maker’s latest vehicles, including the Mitsubishi Outlander PHEV, and interactive digital displays that invite customers to discover more about the brand and its model range.
The news follows the launch of Mitsubishi’s new online car buying service, which will feature in-store, and the launch of two of its new car models – the Mitsubishi Eclipse Cross and the Mitsubishi Shogun Sport.
Rob Lindley, managing director for Mitsubishi Motors in the UK, said: “With the opening of our first Mitsubishi store in such a prominent and well-established retail location, we are putting the customer at the very centre of what we do by offering them more choice than ever before in how and where to purchase their new Mitsubishi. The store’s design perfectly conveys the bold, adventurous nature of the Mitsubishi brand and we’re delighted to partner with Intu and Dalziel & Pow to create a platform that enhances our retail operation and will attract a whole new audience to our brand.”
Intu Lakeside welcomes 20 million customers each year. Work is underway on a 175,000 square foot leisure extension that will include leisure brands such as Flip Out, Puttshack, Nickelodeon and Hollywood Bowl.
Rebecca Ryman, regional managing director for Intu, said: “As the first-ever Mitsubishi Motors store in the UK, the retailer will give customers more reasons to visit from further and for longer and will appeal to the highly affluent customer demographic at Intu Lakeside. The store will be a very attractive environment for customers wishing to purchase a new car or experience the brand’s offering.”
