Mercedes-Benz launches pop-up at Liverpool ONE
Luxury car manufacturer Mercedes-Benz has launched a 3,000 square foot pop-up at the Liverpool ONE shopping destination.
Situated on Peter’s Lane, the pop-up has been designed to showcase the brand’s cars away from the traditional showroom.
The store features a digital car configurator to help visitors see what different colourways and features would look like on various Mercedes-Benz models.
In keeping with the brand’s links to fashion and clothing, which includes a partnership with Hugo Boss, the store also offers a range of Mercedes-Benz and AMG merchandise such as jackets, hats and accessories. Merchandise from the official Formula 1 Mercedes Benz AMG Petronas range is also available.
Alison Clegg, director of asset management at Grosvenor Europe, which manages Liverpool ONE, said: “The arrival of Mercedes-Benz at Liverpool ONE brings another globally recognised brand to our retail line-up and we are delighted to see them launch this new store. They add further depth to our range of premium brands, providing something different for visitors whilst maintaining the focus on quality and luxury Peter’s Lane is known for.”
Mercedes-Benz is the second luxury car brand to have opened a concept store at Liverpool ONE, following the Porsche Life installation earlier this year.
The pop-up will be trading until 8 October.
