Matalan launches new online-only home brand
Matalan has launched a new, online-only home improvements brand called Matalan Direct.
A subsidiary brand of Matalan Retail, Matalan Direct will operate as a separate online entity and will offer furniture and larger home items outside of Matalan’s existing accessories range.
Matalan said the site will launch with bathrooms and bathroom furniture but will gradually expand to become a complete home furnishings and improvements destination.
Matalan managing director, Jason Hargreaves, said: “We are looking to cater for Matalan’s existing 12.5m customer base who are already highly engaged by the brand’s successful and fast-expanding homeware offering. Matalan Direct feels like a very natural expansion for Matalan and its positioning will complement our ‘Made for Modern Families’ proposition and offer customers the quality that they have come to expect from us.”
With the aim of offering a seamless, one-stop research to purchase experience, the site will integrate commerce and content, with tailored articles and inspiration sources built into the product journey.
Hargreaves added: “By opting for an online platform, Matalan Direct will be able to offer an ever-expanding range of products without the restrictions of in-store on-boarding constraints. Our target is to give customers maximum choice and convenience whilst remaining affordable which is why our range will retain our value price point but will also offer options to suit any budget.”
