Mastercard signs deal with Everything Everywhere for mobile payments
MasterCard has signed a five year partnership deal with Everything Everywhere which will enable the mobile network operator to offer mobile and digital payment solutions to its UK customers.
One of the first products to launch through the partnership will be a co-branded pre-paid solution for mobile devices that allows customers to make payments using Near Field Communications technology. This will enable Everything Everywhere’s customers to make contactless payments at more than 100,000 retailers in the UK.
Over the course of the partnership, MasterCard and Everything Everywhere will expand its scope into other areas, including person-to-person money transfers, loyalty rewards and digital payment services that will enable consumers to have the same shopping experience whether they are paying in-store, online or using their mobile device. In addition, the two companies will develop services that allow small business customers to accept payments using mobile devices, with more details to be announced later this year.
Marion King, president of MasterCard UK & Ireland, said: “We’re delighted to be working with Everything Everywhere, the UK’s leading mobile operator. MasterCard’s vision is of a world beyond cash, where consumers and small businesses alike can benefit from simple payments using smart technology. The partnership we are announcing today builds on our strong heritage in the mobile payments space and ensures that MasterCard remains the partner of choice for leading businesses in the UK.
Never Miss a Retail Update!“As the use of cash continues to decline, we will be able to provide Everything Everywhere’s 27 million customers with an attractive range of new payment services backed by the processing power and security of MasterCard.”
Gerry McQuade, chief marketing officer at Everything Everywhere, added: “Working with MasterCard is an important step in making mobile contactless payments more widely available for our 27 million customers. By moving our existing co-branded card offers onto mobile devices, we are closer to a world where our customers will be able to use their phone to pay for travel to work, pay for small purchases and take advantage of loyalty rewards from their favourite retail outlets.”
MasterCard and Everything Everywhere have already been working for the last three years on Orange QuickTap, the first commercially available Near Field Communications-enabled payments service in the UK, and the Orange Cash pre-paid card, both delivered in 2011.
