Marks & Spencer to open new Dutch flagship
Marks & Spencer is to open a new flagship store in the Netherlands today.
Situated in the newly renovated De Markies development in the heart of The Hague’s shopping district, the 4800 sq ft store will be the retailer’s largest in continental Europe.
Trading across three floors, the store will sell fashion, food and homewares and will also have an in-store bakery and M&S Café.
Marks & Spencer chief executive Marc Bolland will be joined by Sir Geoffrey Adams, UK Ambassador to the Netherlands, at the official opening of the store at midday.
Never Miss a Retail Update!Speaking yesterday Bolland said: “We’re delighted to be opening our new flagship store in The Hague tomorrow. The spectacular De Markies renovation at the heart of The Hague offers us a unique opportunity to offer our customers something truly special. As our largest store on the Continent, we’re showcasing our most extensive fashion and food offer in the Netherlands.”
Marks & Spencer returned to the Netherlands in April 2013 with the launch of a country specific Dutch website and multi-channel store on the Kalverstraat in Amsterdam. Since then, the retailer has continued to build its presence in the country and now has six Marks & Spencer Food pilots at BP forecourts situated in Amsterdam, The Hague and Utrecht.
The Hague store will be followed by the opening of a 6100 sq m flagship store on The Rokin in Amsterdam in 2016.