Marks & Spencer teams up with Livia Firth to highlight its sustainable fashion credentials
Marks & Spencer has teamed up with sustainable brand expert and campaigner Livia Firth and her consultancy Eco-Age to highlight sustainable fashion.
Working closely with the Marks & Spencer buying and design teams, Firth has put together a capsule wardrobe to meet the working woman’s needs, all taken from the retailer’s existing Autumn clothing collections.
Firth explained: “I have very much admired the astonishing work that M&S has done over the years – seriously, transparently and with huge commitment throughout the whole company – in both environmental and social justice. On top of this, the M&S eye to quality in its garments and production cycles means this is not fast fashion. I have been an M&S customer for many years and I look forward to now telling the wonderful stories behind their clothes.”
Each item has been made in a specifically accredited factory and made of sustainably sourced fabrics.
The range features two looks for the office, one for the evening and a weekend outfit. It includes items such as navy pinstripe culottes, a roll neck cream sweater, an Autograph navy and white print dress, skinny jeans and a Per Una Speziale figure-hugging red dress.
Also included are key wardrobe essentials from coats to jeans to jersey pieces and an easy to wear day dress.
Patrick Bousquet-Chavanne, executive director of marketing at Marks & Spencer, said: “Livia and her team have the most incredible knowledge of the challenges of making fashion sustainable and it has been a mutually beneficial experience working with her to select this edit of her favourite pieces from our autumn ranges. This is a great partnership to bring to life the lengths we go to on all our products and the importance of integrity at the heart of our business.”
The Edit will be on sale from 8 October in 13 stores and online.
