Marks & Spencer returns to France with new ‘Bricks & Clicks’ strategy
Marks & Spencer today announces that it will return to France towards the end of this year with a combined e-commerce and retail ‘bricks & clicks’ strategy.
The announcement is in line with the company’s business plans announced in November.
The move will see Marks & Spencer launch a new retail website, in French and trading in Euros, providing opportunities to serve customers throughout France. The company will also open a new store in the heart of Paris on the Champs-Elysées towards the end of this year offering a selection of both womenswear and food.
Marks & Spencer is also in advanced talks with SSP, an established UK franchise partner, regarding opening a number of Marks & Spencer Simply Food stores at strategic locations in and around Paris and is now looking for suitable sites. The retailer is also looking for a limited number of locations from which to sell a larger clothing and food offer.
Speaking from Paris, Marc Bolland, Marks & Spencer’s Chief Executive, said,”Marks & Spencer has great brand awareness here in France and a place in customers’ hearts. We’re very excited to be returning with an e-commerce and retail offer to delight customers with our full range of clothing and home products, and the exceptional food from our Paris store.”
Both the new French website and Parisian store are scheduled to launch prior to this year’s peak Christmas trading period to capitalise on the strong consumer awareness of the
Marks & Spencer brand.
