Mango Home arrives in Turkey
Spanish fashion brand Mango has introduced its Mango Home offering online in Turkey.
The entry into the Turkish market means the homeware brand is now available in 33 markets, including Spain, France, Germany, United Kingdom, Portugal, Italy, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, Czech Republic, Denmark and the United States, amongst others.
It is also currently available in five physical multi-line stores in cities including Madrid, Barcelona and Zaragoza.
The move forms part of Mango’s 4E 2024-2026 Strategic Plan, which aims to “strengthen its value proposition”, with a strong expansion drive and improved sales in existing stores and through its online channel.
Mango Home was launched in 2021 with a textile collection. It has subsequently introduced new product categories as it looks offer decorative and homeware items for living rooms, dining rooms, bedrooms and bathrooms.
Earlier this summer, Mango appointed Nuria Font as the new director of Mango Home.
Commenting on the entry into Turkey, Font said: “Having our homeware line on offer in Turkey is a major step forward in our business diversification strategy and reinforces our international expansion plan in one of the most strategic markets for the company.”
