Manchester’s Business Improvement District launches mystery shopping scheme
The Heart of Manchester Business Improvement District has launched a new mystery shopping campaign that will see retailers in the city centre evaluated for the quality of their customer service.
The unannounced visits to shops in Manchester’s central retail district will be conducted by mystery shopping company StoreCheckers whch will assess the quality of service provided by each store during April and May.
With over 380 retailers involved, the exercise will identify the strengths and weaknesses of Manchester stores and highlight some of the best retailers in the city for customer service. It will also identify where improvements can be made.
Following an Awards Breakfast in May, the ‘Best of the Best’ will then be invited to the Retail Trust’s Midsummer Celebration at Manchester Cathedral on 16 June.
Heart of Manchester BID manager Phil Schulze said: “As part of the BID’s range of services, the launch of a city-wide Mystery Shopping scheme demonstrates an ongoing commitment to ensuring the shopping experience in Manchester is the best it can be, whilst at the same time celebrating excellent customer service in our stores.”
