Mamas & Papas partners with John Lewis
Nursery brand Mamas & Papas is partnering with John Lewis & Partners to supply a curated range of products on the department store’s website and in its stores.
The ranges on offer will include items such as the Mama & Papas Ocarro and Armadillo pushchairs and the new Flip XT3.
Riccardo Cincotta, executive chairman of Mamas & Papas, said: “John Lewis & Partners is an excellent partner for our business, as we share a common ambition to offer parents and parents-to-be products that are not only stylish but highly practical.
“This partnership will open up our range to a wide online audience and loyal shop customers. In time we expect to broaden our offering into other categories such as furniture and clothing.”
Never Miss a Retail Update!While the brand’s full range will be sold at the John Lewis store in London’s Oxford Street, a smaller assortment will be stocked in other John Lewis & Partners shops at the Bluewater Park shopping centre in Dartford and in Stratford, Cardiff, Norwich, Liverpool and Glasgow.
Caroline Bettis, head of buying for childrenswear at John Lewis & Partners, said: “We’re really excited to introduce this Mamas & Papas range and we hope our customers love discovering these products.
“From stylish pushchairs to changing bags and travel accessories, this is a great collection which will complement our other baby ranges.”
Mamas & Papas operates 30 of its own stores and has more than 100 distributors in the UK and Ireland.
