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MAC appoints Emily Bromfield as senior vice president, global marketing

MAC Cosmetics has appointed Emily Bromfield as senior vice president, global marketing. Reporting directly to Aïda Moudachirou-Rébois, MAC’s global general manager, she will be responsible for… View Article

GENERAL MERCHANDISE NEWS

MAC appoints Emily Bromfield as senior vice president, global marketing

MAC Cosmetics has appointed Emily Bromfield as senior vice president, global marketing.

Reporting directly to Aïda Moudachirou-Rébois, MAC’s global general manager, she will be responsible for marketing strategies across all categories and channels as the brand looks to expand its global presence and appeal in established and emerging markets.

Bromfield previously worked as chief marketing officer and managing director at skincare brand Dr. Barbara Sturm where she was instrumental in driving rapid growth that culminated in the brand’s acquisition by Puig in January 2024. Prior to that, she was integral to the founding team at Charlotte Tilbury as global marketing and communications director.

Earlier in her career, Bromfield held brand and product manager roles at Lancome and L’Oreal.

Moudachirou-Rébois said: “Emily’s proven track record of building brands and driving breakthrough consumer-led marketing strategies will be invaluable to our team.

“With her extensive experience and innovative mindset, we are confident that together, we will achieve remarkable milestones for MAC.”

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