Lush to launch new Perfume Library concept store
Lush is to launch a new Perfume Library concept store on Beak Street in London’s Soho.
Alongside the existing range of Lush fragrances, the new shop will be home to an exclusive selection of 12 brand new perfumes that are not yet available anywhere else. Customers will also be able to sit down for a consultation with Lush’s fragrance experts prior to purchase.
The new fragrances were invented by Lush’s in-house perfumers Emma Vincent and Alina Gliwinska, as well as Lush co-founder Mark Constantine who has created many of the brand’s scents since it was launched in 1995.
The store will also sell a selection of books that have inspired Lush’s perfumers or reviewed their fragrances, and those offering insight into “all matters scent”.
Gliwinska said: “I am so excited that we have this beautiful and very diverse collection of scents available for every visitor to explore alongside a personal consultation, inspiring books and more. I am hoping customers will go on a journey to find their unique perfume which will match their personality, evokes memories and ultimately has the potential to become their signature scent.”
Beak Street is also home to a range of other fragrance brands including Le Labo, Avestan, Byredo and Ffern.
The new store will officially launch on 1 August.
