Lush named as best high street store in shopper poll
Lush has been named as the number one shop overall in the 2014 Which? shops survey.
The cosmetics company reclaimed the top spot it held in 2012 after customers rated it highly for customer service. The Disney Store, Richer Sounds, John Lewis and Waterstones were also given good scores by shoppers.
The survey is based on the views of 12,500 shoppers, and produces customer scores for 100 of the UK’s biggest shops. According to Which?, all of the best scoring shops in the survey were regarded as having outstanding customer service.
When shoppers were asked what irritated them most about shopping in stores, the most common complaint was unhelpful staff.
Never Miss a Retail Update!Which? executive director Richard Lloyd said: “We’ve seen time and time again that consumers won’t settle for bad customer service and our high street shops survey confirms this. Those stores giving people the care and attention they want have happy customers who return.”
WH Smith was the lowest-rated shop for the second year in a row while Homebase, HMV, 99p Store and EE also had low customer scores.
Although Apple was rated as the top shop in 2013, it fell to 13th place this year as praise for its shopping experience became more muted. Several customers complained about it being difficult to book an appointment with Apple’s ‘genius bar’ service which helps customers if they have technical problems.
Clarks had one of the biggest jumps in customer score, improving from 70% in 2013 to 79% this year. This helped the retailer go from joint 26th in last year’s table, to just outside the top five this time. `
