London Designer Outlet records best ever Black Friday

London Designer Outlet has been celebrating its best ever Black Friday sales performance following year-on-year sales growth of 8.6%.

The success contributed to a record–breaking November for the second year running for LDO when sales surpassed £9 million. 

The centre was boosted by an 8.1% rise in visitors across Black Friday week compared to the same period in 2022. It also saw a 123.4% spike in menswear sales as shoppers visited stores such as BOSS, Police and Moss for pre-Christmas deals.  The outdoor and footwear categories also performed well with respective increases of  37.6% and 30.2% on 2022.

Matt Slade, retail director at Quintain, said: “As we approach Christmas, and shoppers continue to navigate the cost-of-living crisis it’s clear, from our record-breaking November and best-ever Black Friday performance, that shoppers are increasingly choosing outlet destinations.  

“The continued confidence brands have in our destination has played a key role in shopper’s increased preference for outlet shopping. With big brands such as The North Face, Levi’s and Lindt investing in upgrading their stores at LDO, bringing more collections and an enhanced shopping experience, shoppers have increased access to their favourite brands without comprising on the blend of affordability and premium quality offered by outlets.” 

 Situated in Wembley Park and managed by Realm. LDO’s range of brands also includes the likes of Calvin Klein, Tommy Hilfiger, Guess, Kurt Geiger, Adidas, Nike, and Puma.