L’Occitane sales exceed €2.5 billion milestone
L’Occitane International has seen its net sales increase by 19.1%, or 24.1% at constant rates, to €2.54 billion in the year to 31 March.
The group said the uplift was driven by the strong performance of Sol de Janeiro and a steady trading at the L’Occitane en Provence brand.
Meanwhile, operating profit fell by 2.5% to €233.1 million following an increase in marketing spend in key markets and channels.
The group said its omnichannel strategy continued to deliver a more balanced channel mix in the period, which meant wholesale and “other” became its biggest channel to account for nearly 40% of sales. Online channels posted 25.2% growth at constant rates, mainly driven by Sol de Janeiro and Elemis, as well as L’Occitane en Provence’s newly launched marketplace on Douyin in China.
Global retail sales rose by 3% at constant currency which was mostly a result of an improved retail environment in China.
On 1 April André Hoffmann was succeeded as chief executive by Laurent Marteau, who was previously the group’s managing director. However, Hoffmann will remain as an executive director and member of the board.
Looking ahead, Marteau said: “We remain cautiously optimistic about our performance in FY2025. However, the company’s additional investments in marketing, IT and supply infrastructure and people and planet investments will continue to weigh on our profit margins in the months and years ahead.
“These investments remain necessary for each of our brands to grow as competition in the global skincare and cosmetics industry intensifies.”
The group has also announced that Samuel Antunes will be promoted to the position of chief financial officer on 30 June.
