Levi Strauss appoints Marc Rosen to head up global e-commerce
Levi Strauss & Co has recruited Walmart executive Marc Rosen as executive vice president and president of global e-commerce.
Due to take up his new position next month, Rosen will be responsible for leading the company’s global e-commerce business to drive new growth, consumer loyalty and sustainable profitability. This will include advancements in systems and technology as well as a focus on LS & Co’s highest-growth markets, which include China, France, Germany, Japan, the UK, and the US.
Working in close partnership with the global retail team, Rosen will report to Chip Bergh, LS & Co president and chief executive.
Rosen has more than 20 years experience in retail and e-commerce leadership most recently as senior vice president of global e-commerce at Walmart Stores.
Never Miss a Retail Update!Commenting on the appointment Bergh said: “Our e-commerce business has experienced strong, double-digit growth the past few years. Investing in e-commerce continues to be a top priority for LS & Co because of the sizeable upside opportunity that exists.
“We will establish digital flagship stores to drive omni-channel growth, optimize our presence on our wholesalers’ websites and continue to improve the overall consumer experience to drive brand loyalty. Marc’s track record of delivering industry-leading global e-commerce growth makes him the ideal leader to take our business to new levels of success.”
Prior to his global e-commerce role at Walmart, Rosen was senior vice president of information systems with responsibility for Walmart’s global merchandising, supply chain and store systems. He also held senior leadership positions for Walmart’s international business unit and Ernst & Young.
Rosen said: “I’m thrilled to have the opportunity to define and lead the next generation of growth for LS & Co. Levi Strauss invented a category more than 140 years ago, and the company hasn’t stopped delivering market-leading innovation ever since. My goal is to deliver a leading-edge e-commerce experience for consumers that drives new levels of growth for the world’s global jeanswear leader.”
