Ladbrokes appoints chief marketing officer
Betting and gaming company Ladbrokes has confirmed that Kristof Fahy has been appointed as its chief marketing officer.
Fahy will join the business from Telegraph Media Group where he is chief marketing officer with responsibility for marketing and digital acquisition. Prior to that, he worked with bookmaker William Hill for five years.
In his new role, Fahy will report to Ladbrokes chief executive, Jim Mullen, and will sit on the executive management team.
Mullen said: “When I set out the Ladbrokes organic plan for building long term recreational scale and made the necessary budget commitment to boost our marketing presence, I was always conscious that I would need an experienced and creative marketing professional to lead the programme.
“In Kristof, I have recruited the right leader who can help us maximise our spend and grow the long term loyal customer base that will build a better Ladbrokes and deliver our long term targets and ambitions.”
If Ladbrokes’ proposed merger with Coral goes ahead, Fahy will become chief marketing officer of the enlarged group and will be part of the senior management team.
