THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
L Brands to separate Victoria’s Secret and Bath & Body Works

L Brands has announced that Victoria’s Secret and Bath & Body Works are to separate into two independent public companies. The companies will be created through… View Article

GENERAL MERCHANDISE NEWS

L Brands to separate Victoria’s Secret and Bath & Body Works

L Brands has announced that Victoria’s Secret and Bath & Body Works are to separate into two independent public companies.

The companies will be created through a tax-free spin-off of Victoria’s Secret to L Brands’ shareholders.

As previously announced, the L Brands board has been considering either a spin-off or sale of Victoria’s Secret with input from its financial advisors Goldman Sachs and JP Morgan. While it has held talks with several potential buyers, it has now decided that a spin-off of Victoria’s Secret will provide shareholders with more value than a sale.

Sarah Nash, L Brands chair, said: “In the last ten months, we have made significant progress in the turnaround of the Victoria’s Secret business, implementing merchandise and marketing initiatives to drive top line growth, as well as executing on a series of cost reduction actions, which together have dramatically increased profitability.

“As a result of these efforts, Victoria’s Secret is now well-positioned to operate as a standalone, public company. Further, both Bath & Body Works and Victoria’s Secret are leaders in their respective markets, and, as separate businesses, each will be ideally positioned to benefit from a sharpened focus on pursuing growth strategies best suited to each company’s customer base and strategic objectives.”

Subscribe For Retail News