Krispy Kreme to launch three new coffee bars
Krispy Kreme UK, the premium doughnut retailer, is to launch three new coffee bars in the next few months as part of its UK growth strategy.
The first coffee bar will open at Westfield Stratford City on 13 September, with the second launching in Bath later that month, followed by Meadowhall, Sheffield in October. The three openings follow Krispy Kreme’s June announcement that it aims to double its UK stores by 2016.
Krispy Kreme currently operates 43 stores in the UK, and earlier this year launched coffee bars in Liverpool and Cardiff and a Hotlight store –producing and delivering fresh doughnuts to outlets across the region – in Leeds.
Darren Pearce, centre director at Meadowhall, saids: “The Krispy Kreme coffee bar will add to our extensive food and drink offering at Meadowhall and is a brand that customers love. We’re really looking forward to the grand opening in October– and we’re confident that our shoppers are going to be just as excited!”
Rob Hunt, joint managing director at Krispy Kreme, said: “We’re committed to a growth strategy that will see us build a significantly greater presence both on the high street and out of town over the next four years. We offer a unique treat for our customers, and that’s reflected in the response we receive – at our recent Leeds opening we were amazed to see over 20 people camping overnight to be there for opening day.
“Sheffield, Stratford and Bath represent a broad geographical spread, meaning we’ll be able to reach more people across the UK than ever before.”
In addition to its UK stores, Krispy Kreme has a presence in over 200 Tesco outlets across the country.
Krispy Kreme entered the UK market in October 2003 in London and has since opened Hotlight stores & Coffee Bars in other key cities including Manchester, Portsmouth, Birmingham, Cardiff and Leeds.
