Kenji expands in Trafford Centre with new concept store
Kenji has upsized at Manchester’s Trafford Centre with a new concept store.
Inspired by the upcoming Kenjiland game and app, the 5,500 square foot space on Upper Regent Crescent will focus on allowing customers to explore the narrative behind the brand’s products.
The shop is the first Kenji store to have two floors, one of which is a mezzanine. Features include a traditional Japanese torii gate at the entrance, touch-screen character selection screens, and exaggerated scale plushies and indoor trees throughout.
It also champions Mancunian talent with Makers Kiosks that will provide local artists with an opportunity to sell their products.
Stacey Lynch, head of operations at Kenji, said: “We are thrilled to be expanding our offering at the Trafford Centre and to provide customers with the new-look 5,500 square foot store, featuring a multi-million-pound fit-out that exemplifies a significant investment in elevating the customer experience.
“The meticulously designed space not only redefines the brand but also invites visitors to immerse themselves in an unparalleled shopping journey, discovering the compelling stories behind the products.”
Kenji originally opened at Trafford Centre in 2021. The scheme has 30 million visitors every year and is home to 280 brands, including Selfridges, John Lewis, Zara, Next, Marks & Spencer and a 20-screen Odeon cinema.
Speaking of the new Kenji store, Russell Loveland, managing director of UK asset management at Pradera Lateral, asset manager of Trafford Centre said: “With its exciting offering of East-Asian inspired homeware, kitchenware, stationery and fashion accessories, it is a unique store and has proven to be a big draw for our customers since its initial opening.
“With this new experiential store, the brand is once more pushing the boundaries and marking itself as a trailblazer in the industry.”
