JYSK to expand into Belgium
Furniture retailer JYSK has unveiled plans to open its first stores in Belgium.
The company has chosen the northern part of the country for the launch in April 2017.
JYSK expects to eventually open around 50 stores in Belgium in the years to come to add to its 84 stores in neighbouring Holland.
Frank Christant, country manager for JYSK in Holland and Belgium, said: “JYSK has become very popular in Holland, and I hope that this will also be the case in Belgium. I feel that JYSK can really contribute to the market and offer something new to Belgian consumers. Not only through our assortment but through our approach towards customers and customer service as well.”
Founded by Lars Larsen in the Danish city of Aarhus in 1979, JYSK now has more than 2,300 stores in 41 countries including the Dänisches Bettenlager chain in Germany and Austria.
The Belgian openings will mean the chain will have stores in all major European countries.
Christant added: “JYSK is a large organization with a lot of stores all over the world. However, we open in Belgium with the knowledge that we are new to the Belgian consumers, and that we have to offer something extraordinary to be successful. The best employees and the best service are crucial, and that is why we have already started looking for the right people and building a great organisation.”
