Just one stand left for Toy Fair 2012
With 19 weeks still to go until Toy Fair 2012, 24-26 January 2012, just one stand remains unsold and organiser the British Toy & Hobby Association expects the 59th annual event to sell out in record time.
With 19 weeks still to go until Toy Fair 2012, 24-26 January 2012, just 188 exhibitors have been confirmed for Toy Fair, which takes place from 24-26 January 2012 in the Grand and West Halls of Olympia in London.
35 of these are first time exhibitors, 14 are returning with larger stands and three are making the move from the Greenhouse to the main floor.
New exhibitors include the likes of 50 Fifty Gifts, Battlefront Miniatures, Eleventyone, Fulanitos UK, Indigo Jamm, Melrose Kids, Posh Paws and The Wandering Monkey Company.
Somequotes from first time exhibitors:
Maxine Lewis, Founder, Gander Kids: “We’re really excited about exhibiting at Toy Fair, having visited last year. We can’t wait to show off the innovative toy products from our brands P’kolino and IVI, which are both new to the UK.”
Suzie Prax, Director, Verbum Vox: “We are a tiny company launching a key language game, and Toy Fair provides unprecedented exposure to the toy industry. It is a ‘crucial’ for us.”
Ana Filipa Janine, Manager, Science4you: “Toy Fair is the perfect event to introduce Science4you to the UK toy market. The expansion to the UK is a main goal for our company and we’re very excited to be able to present our toys to the thousands of expected visitors.”
Tonia Webb, Director, Liberty House Toys (exclusive UK distributor for Guidecraft USA – creators of fine educational toys and furniture). “We are delighted to exhibit at the 2012 Toy Fair as this is an ideal opportunity to build brand identification and reach a mass audience.”
Aurora World, Bigjigs Toys, Cheatwell Games, Click Distribution, Cuckoo, Gear for Games & Underground Toys, Interplay UK, Marbel, Mondo UK, Mookie Toys, Papo UK, Plum Products, Rebel Toys, WEDGiTS and Worlds Apart are returning to Toy Fair 2012 with larger stands.
Sam Ireland, Operations Manager, Bigjig Toys: “We have more than doubled the size of our stand for Toy Fair 2012. The show in 2011 was extremely successful for us, confirming our belief that Toy fair is the most important show of the year for us to showcase our latest product launches”
Kelly Parsons, Marketing Manager, WEDGiTS: “We had a fantastic reception at the London Toy Fair this year and showcased many of the new products from TOLO toys including the new Dinosaur range. For 2012 we will have an even bigger presence to accommodate many more new products which we are eagerly looking forward to launch.
Simon Pilling, Head of Toy Fair Operations and Sales said, “It’s great news for Toy Fair – and testament to the increasing strength of the UK toy market – that so many new companies are attending the event for the first time in 2012, and 14 are in a position to take larger stands,” said
Organised by the BTHA (British Toy & Hobby Association), the 59th Toy Fair will take place at Olympia Exhibition Hall. Registration is open now at www.toyfair.co.uk/
