JOY opens first outlet store

Fashion and lifestyle brand JOY has opened its first ever outlet store at the London Designer Outlet.

The retailer has joined fashion brands Kurt Geiger, Phase Eight, H&M and LK Bennett at the outlet centre and will sell its trademark eclectic mix of womenswear, menswear and accessories.

Maureen O’Brien, managing director of JOY, said: “We are delighted to have opened our first JOY outlet store at LDO. After a very successful first week of trading we are both excited and confident about the potential of the store. We think it is an excellent and valuable addition to our growing UK footprint.”

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