Joules debuts at Centre:mk
Fashion lifestyle brand Joules has opened a new store at Centre:mk in Milton Keynes.
The brand’s 4,578 square foot unit is situated within Centre:mk’s premium quarter on Sunset Walk.
Established in 1989 by founder Tom Joule, Joules now has 99 stores across the UK with products also available through its online, catalogue, wholesale and licensing channels.
Joule said: “We were looking for a stand-out location within the Milton Keynes area and Centre:mk offered the perfect environment for our brand. We’re really looking forward to bringing our brand’s unique personality to shoppers in Milton Keynes.”
Joules is the most recent fashion lifestyle brand to join Centre:mk following openings by Cath Kidston, The White Company and Jigsaw. Women’s fashion retailer Hobbs is also planning to open a store at the centre.
Ed Sellick, asset manager at Hermes Investment Management, said: “The opening of Joules on Sunset Walk is great news for Centre:mk and adds to our extensive fashion offer at the centre. The popular British brand is a prime example of our appeal to a varied consumer base including families, which is particularly important for our regional catchment and is in line with our long term strategy for Centre:mk.”
