Jools Oliver to launch range with Mothercare
Jools Oliver, author and wife of celebrity chef Jamie, is to launch a clothing and nursery accessories range with mother and baby products retailer Mothercare.
The collection of nursery bedding, accessories, clothing and gifts for babies and children aged 0 to five years will arrive in Mothercare’s UK and international stores in August. The retailer said the range will be affordable, eclectic and a reflection of the mother-of-four’s love of nostalgic yet modern collectables.
Oliver explained: “I have such a passion for the design of children’s clothes so to have this opportunity to work with Mothercare is amazing. The entire collection has been lovingly put together and accessibly priced for parents.”
Mothercare executive chairman Alan Parker said: “For the past 50 years Mothercare has stood for a modern approach to traditional family values and we believe this complements all that Jools Oliver stands for.”
