Jools Oliver launches Little Bird range with Mothercare
Mothercare has a launched a children’s fashion collection with Jools Oliver, the wife of celebrity chef Jamie Oliver.
The Little Bird collection includes clothing for babies and children up to the age of five as well as a range of bedding, accessories and gifts.
“I have such a passion for the design of children’s clothes, so to have this opportunity to work with Mothercare is just amazing.” said Oliver.
She added: “My clothes combine both quirky and classic style inspired by my childhood memories. The entire collection has been lovingly put together and accessibly priced for parents. I cannot wait to see the reaction to it.”
Never Miss a Retail Update!Simon Calver, Mothercare chief executive said: “We are delighted to have Jools on board and add the Little Bird collection to our stores. The new product range offers exceptional quality and style at an affordable price, which reflects exactly what our customers tell us they want from Mothercare.”
The Litttle Bird range will be exclusive to Mothercare stores.
