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John Lewis sales boosted by Father’s Day buying

John Lewis said it enjoyed stronger trade last week as sales grew by 11.8% year-on-year with increases across all three buying directorates. Branch sales generated a… View Article

GENERAL MERCHANDISE NEWS

John Lewis sales boosted by Father’s Day buying

John Lewis said it enjoyed stronger trade last week as sales grew by 11.8% year-on-year with increases across all three buying directorates.

Branch sales generated a 7.3% rise while online sales climbed by 22%.

Ed Connolly, buying director for fashion at John Lewis, said: “A joined up effort from all areas for Father’s Day convinced customers to choose us as a key destination to buy their gifts. It was our biggest sales week in the run up to Father’s Day, which last year fell a week earlier, with some terrific category performances.”

Father’s Day buying helped boost fashion sales by 13.3% with menswear, men’s accessories and sports clothing performing particularly well.

Home sales climbed by 13.6% driven by Special Buy products and an 8.6% increase in sales of beds and bedroom items.

Electricals and home technology sales rose by 8.7% as vision sales grew by 9.5% and small electricals achieved an increase of 12.6%.

Connolly added: “With better momentum in trade this week, we are feeling confident as we approach our summer clearance.”

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