GENERAL MERCHANDISE NEWS
John Lewis partners with YouTube star Jim Chapman
26 May, 2016 | by Retail Bulletin
John Lewis has announced that fashion journalist and YouTube star Jim Chapman is to become its first menswear Style Curator.
Over the next six months, he will be selecting and styling the items that catch his eye from John Lewis’s menswear collections.
Chapman first became known for his YouTube videos through which he has grown an audience of more than 2.5 million subscribers. Along with amassing a substantial following on Instagram, Twitter and Facebook, Burr is also a contributing editor at GQ and is married to super vlogger Tanya Burr.
Menswear sales at John Lewis are currently 4.1% year-to-date.
