John Lewis Money announces multi-year sponsorship deal with England Rugby
John Lewis Money has signed a multi-year sponsorship agreement to become an Official Partner of England Rugby.
The deal includes supporting the Red Roses and England Men’s team, starting with the upcoming Men’s and Women’s and Guinness Six Nations. John Lewis Money will also have a branding presence in key locations at the Allianz Stadium from Saturday 8 February at home matches.
James Mack, director of John Lewis Money, said: “We’re thrilled to partner with England Rugby in what is going to be an action-packed year starting with the Guinness Six Nations just around the corner.
“With such a strong overlap between our customer base and rugby fans, England Rugby is the perfect partner to take our brand awareness to the next level.
Never Miss a Retail Update!“As well as a fantastic platform to connect with fans and support the growth of the game, we’re looking forward to sharing the benefits of this partnership with our customers and internal Partners alike.
“From matchday ticket competitions through to player meet and greets and community initiatives, we have exciting plans ahead and are already looking forward to further deepening our relationship with England Rugby over the coming months and years.”
With over 1.4 million customers, John Lewis Money is the financial services arm of the John Lewis Partnership with financial products including the partnership’s credit card.
