John Lewis launches online product review service
Department store John Lewis has launched a product review service on its website. The system enables customers with a John Lewis account to write comments on products and to rate them one to five.
John Lewis said that nearly 100 partners (staff) have also been writing reviews, using their product knowledge and expertise to help customers choose the best products for their needs.
Andrea McDonnell, commercial director at John Lewis said: “As a multichannel retailer it is a challenge to recreate the instore experience online. We have already introduced made-to-measure services, ‘how to’ videos and buying guides, and the launch of product reviews is a really exciting next stage.
“We have also approached customers as they are really keen to interact with us and we’re thrilled that so many have shared their views. This has enabled us to launch with over 25,000 reviews which will benefit other customers.
“We are always looking for new ways to find out what our customers think of our products and services and our buyers are excited about being able to receive real-time feedback. We will be acting on what customers say, be it positive or negative.”
The retailer is hoping to have 130,000 reviews by the end of the year with new comments coming from both customers and Partners.
