John Lewis gears up for first Black Friday with new Never Knowingly Undersold promise
John Lewis is gearing up for its first Black Friday with its new look Never Knowingly Undersold brand promise.
The retailer said Never Knowingly Undersold has resulted in over 100,000 price reductions since it launched on 9 September and has helped drive a 73% year-on-year increase in Google searches for John Lewis Black Friday deals.
John Lewis is matching 25 major competitors throughout Black Friday, including their associated deals and discounts.
The retailer expects that 17 million products will be picked, packed and dispatched in the lead up to Christmas. This will include a customer parcel being sent out every 2.1 seconds.
On average, 82% of all products go through the John Lewis distribution centre campus in Magna Park and Fenny Lock in Milton Keynes where £400 million has been invested to deliver a “best-in-class” infrastructure.
Naomi Simcock, operations director at John Lewis, said: “Customers are increasingly looking for quality products at attractive prices – especially when thinking about gifts for their loved ones – and we are delighted so many have already made the most of our amazing offers.
“Our ambition is to establish John Lewis as the retailer of choice for Black Friday purchases. We’re optimistic that our combination of outstanding range and seamless customer experience, supported by our modernised Never Knowingly Undersold price promise, will help us to achieve this.”
