JML to launch shopping programme on ITV
Home shopping specialist JML is partnering with ITV to launch a new retail TV format called The Store with JML.
Dubbed a “chatmercial”, the new programme will combine the visual language and style of a chat show format with TV home shopping all shot in front of a studio audience.
‘The Store with JML’ will debut on ITV1 on Saturday 28 April, broadcasting across ITV1’s late night two hour retail teleshopping schedule on Saturdays, Sundays and Mondays.
The presenter led show will feature interaction with a panel of experts and a studio audience and focus on one product every 15 minutes.
Never Miss a Retail Update!Products will include cookware, shapewear, DIY lines and celebrity brands such as Myleene Klass Nails.
JML’s commercial director, Hannah Treble said: “This partnership between ITV and JML enables viewers to see some of JML’s best-loved products being used by presenter and audience, giving them a full review of the product before their purchase decision, all from the comfort of their home.
“It combines a chat show style format with shopping TV and audience interaction. This UK first is another step towards making us Britain’s leading multi-channel retailer/distributor.”
William van Rest director of commerce & ventures ITV added: “ITV are delighted to be working with JML on this new style of TV Shopping output, and we are looking forward to JML bringing some innovative products and fantastic deals to the ITV1 audience.”
