Jimmy Choo launches virtual showroom
Luxury footwear brand Jimmy Choo has launched an innovative virtual showroom that allows customers to view and pre-order items from its autumn 2014 collection alongside buyers and editors before products are available in stores.
Working with UK start-up Avenue Imperial, the brand has launched the virtual retail, or ‘V-tail’ technology, to enable customers to experience the AW14 presentation it made to press and buyers during Milan Fashion Week.
Customers have been able to shop the collection before it arrives in stores whilst being taken on a virtual journey through the AW14 presentation as though visiting the showroom in person.
Jimmy Choo chief executive Pierre Denis said: “The buyers’ showroom is normally an inner sanctum open only to industry insiders and editors, but we wanted to give our VIP customers a chance to see and shop the new collection first. A virtual showroom is the perfect way to give people an interactive preview and the opportunity to pre-order their favourites to avoid disappointment.
“The virtual showroom will enhance our multi-channel offering by allowing customers all over the world to get the magic of the Jimmy Choo experience online.”
