JD Sports launches loyalty app across British stores
JD Sports has launched a new loyalty programme across its 370 stores in England, Wales and Scotland following a successful eight-week trial across ten shops in the north west of England.
The retailer said the move marks a significant milestone in its work to strengthen the customer experience ‘beyond physical retail’.
Called JD Status, the app will reward customers with 10% cashback on their first purchase and 1% cashback on every additional purchase. Further offers will also become available as the programme is developed.
Régis Schultz, chief executive of JD Sports, said: “JD’s loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands. Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do and the expansion of our JD Status app across Britain is the natural next phase of this strategy.”
The retailer already operates a JD Status loyalty programme in the US and is planning to expand the offering to Europe in 2024.
Schultz added: “We look forward to extending the reach of the app across Europe as we expand our loyalty offering globally, as part of our strategic drive to be the leading global sports-fashion powerhouse.”
