Intu Lakeside launches ‘world-class’ customer lounge
Shopping centre operator Intu has introduced a customer lounge at Intu Lakeside as a means of improving the shopper experience.
The new facility brings together the centre’s new and existing services all in one place as it aims to provide an experience in line with a top hotel or airport lounge.
Roger Binks, customer experience director of Intu, said: “We have listened to our customers and included all the facilities that will make their time at Intu Lakeside even better. This includes free phone chargers, Intu gift cards and staff on hand to carry bags to customers’ cars. Comfortable seating and televisions provide a men’s crèche and facilities for children will ensure all members of the family are properly looked after.”
Other services include a concierge, personal shopper and a table of tablet computers for customers to use. Shoppers will also be able to take advantage of free Wi-Fi throughout the centre.
Intu said shoppers will be able to collect and return their online orders from the lounge through its tie-up with parcel delivery and returns company CollectPlus. There will also be a number of fitting rooms available so that customers can try on their online purchases before leaving the centre. If not, Intu staff will help with returns.
Peter Moore, store manager of Debenhams at Intu Lakeside, said: “We welcome the addition of the customer lounge to the centre. We feel it will give customers further reasons to come more often and stay longer, lengthening dwell times and creating an overall positive experience.”
