Intelligent Environments completes major digital payments project with Ikano
Intelligent Environments has completed a major digital payments project to provide retail finance and loyalty specialist Ikano with a market leading online platform through which to offer customer led solutions to some of the UK’s biggest retailers.
After integrating the digital money software provider’s solution with its back office systems, Ikano is now able to provide customers such as New Look and IKEA with a full summary of their storecard accounts. More than 18,000 storecard holders have already signed-up to the system since mid-November 2012.
Ikano says the solution has been so successful, it now expects to roll it out to all of its storecard portfolios later this year.
Via the new platform, New Look and IKEA storecard holders are able to view their transactions 24/7, update their personal details, and make payments online through the Paypoint payment portal. Notifications can be sent directly to storecard account holders, reminding them of a monthly finance payment and providing them with a link to the relevant payment page.
Never Miss a Retail Update!The solution goes deeper than a digital money dashboard and provides significant business value to Ikano and its clients. Specially tailored offers and promotions can now be sent out to customers of all retailers, which can be personalised to allow for the likes of birthday promotions and discounts.
Results of the campaigns can then be recorded for future reference, allowing merchants to analyse the success of a particular offer, such as click-through numbers and ultimately, purchases. This not only provides valuable marketing data, but also the opportunity to boost business revenue through closely managed targeted offers.
Intelligent Environments’ digital money solution allows all marketing and billing to be done digitally thereby helping to fulfil Ikano’s companywide policy of eradicating paper billing and marketing.
Bromyn Brady, head of contact centre, Ikano, said: “We chose to work with Intelligent Environments because we see the company as a leading provider of digital financial services software, with unparalleled expertise in the UK market. Not only has Intelligent Environments proven itself to be easy to work with, but also an outstanding consultant throughout the duration of the project, with the results now enabling us to add significant value to our customer offering.”
David Webber, managing director, Intelligent Environments, added: “We offer a scalable, commercial and easily deployable solution, which has enabled Ikano to make its retail storecard and loyalty schemes truly digital. Ikano can now be confident that it has a robust and secure offering in place that abides by British consumers’ expectations of a best-in-class digital experience that carries across multiple channels.”
